Affiliate Business Tips
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The most important thing you can do to increase your affiliate commissions is to presell properly.
First, what is preselling? Well, it is an art. And it’s also a science. The goal is to get your reader prepped to make a purchase. Then you send them to the site that sells what you’ve prepared them for. When done correctly, your reader will not even notice.
In a nutshell, you provide value. Then send them to the sales page. We’ll get into how to do it correctly in a minute. Before we get into that, you should understand what’s in it for you. Here are a few benefits of preselling:
- It helps your reader trust you - Readers who trust you are more likely to click your links. Which obviously means you’ll make more sales.
- It takes your reader out of defense mode – When you’re preselling vs. pitching, you’re reader doesn’t feel the need to be guarded. And in turn they read to understand what you're saying. So your content get absorbed.
- It puts them in a buying mood – Now they trust you and feel open to your message. Being open means, they are open to everything you give them. For example, the sales message on the page you’re linking to. And being open to the information there means they are much more likely to buy.
- You make more money – Now your reader arrives at the sales page in a buying mood. With a feeling of trust and openness. The only thing that can result is increased sales!
- It increases customer satisfaction – People like to make their own buying decisions. Versus being pitched or convinced. And this leads to greater satisfaction with the product.
- It boosts your profits - A satisfied customer doesn't ask for a refund. Less refunds means more affiliate money stays in your pocket.
The need to presell is clear. You make more money. Your customers are happier. It’s a win-win-win!
How does it work?
Now you know whey preselling is critical. So, hopefully you’ve decided to start preselling. So, it's time to break down how it works. Like we talked about before, it’s an art. And it’s a science.
Becoming an artist
First, you have to gain the trust of your reader, so they let their guard down. And the only method of doing this is to give exceptional value to your readers. The art of this is to provide enough information to be of value, but not enough to satiate the hunger. So you send them to the product website with a hunger for more of what the product provides. And since they’re more open, they are more likely to make a purchase.
Scientific preselling
There are also several key elements that need to be included.
One of these key elements is the presentation of the information. You have to have your end in mind. In the end, you want to sell a specific product. You use the information to do this in one of two ways. The first method is to provide enough info to get them started, but not enough to finish. The second way is to provide all the information and let your reader discover how hard it is to actually implement it. In either case, the product you’re referring them to solves the problem for them.
You also have to link to the product you’re promoting discretely. You have directly to the home page of the product. This increases your clicks. But how will you earn affiliate commissions if you don’t use your affiliate link? Well, thatâs part of the science of this whole process. You use the “covert cookie” strategy.
You also want to link to the sales page from inside your article's content. People are used to clicking on hyperlinked words to get information theyâ€re looking for. And if the words you hyperlink relate, your reader will naturally click them for more information.
What you have now is a super powerful system for affiliate marketing success.
OK, here’s the not-so-good news:
This process is not easy â at all! Let’s talk about everything required to put this plan into action: Great content. First of all, you actually have to write great articles and give value to your readers. To do that you have to have enough information to be valuable and be able to present it in a useful way. Strategic writing. Yes, you must providing useful content. And you have to make the content accessible in order to provide value. And somehow also make them want to learn more. Or provide so much information that they see how hard it will be to implement.
Choosing your products. You also need to determine what products you’ll be preselling. Even if you can pull off writing and great article. Your efforts are completely wasted if you don’t pick a winning product.
The technical know-how To be most effective you have to use the “covert cookie” method. This is fairly simple â you use a 1 X 1 image and set the âsourceâ to your affiliate link. (Just don’t mess it up. Otherwise, you won’t get credit for your sales.)
Wrapping it up:
Now youâ™re armed with the information needed to effectively presell. And doing this increases your affiliate commissions by over 500%! The important thing is to use these techniques for everything you promote as an affiliate. Please donât be lazy. Put in the effort to reap the greater rewards.
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Tags: affiliate business, affiliate commissions, internet marketing
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