Traffic Generation Tips

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The most important thing in any web business is traffic – lots and lots of traffic. Of course you also need to have a valuable offer for your visitors – a reason for them to transact with you. After getting the traffic you just need to convert it into subscribers and customers . . . but that’s the easy part. The most crucial aspect of this process is getting the visitors to your site.

Here are some tips for generating website visitors:

These are the best and fastest ways to get free visitors coming to your site:

  • Web 2.0
  • Articles Directories
  • Video Marketing

Let’s talk about each of these.

Web 2.0 Sites

The term “Web 2.0” is associated with websites that facilitate interactive information sharing and collaboration in a social media setting. The exciting thing about Web 2.0 sites is that you get to add your own content and it becomes part of these sites. The other interesting thing about these sites is that all the search engines (including Google) treat them as “authority sites”. And that’s important to you because it means that Google and the other search engines treat links from these sites as more meaningful than links from other sites. And any links in your content that point to your own sites count as a strong “vote” in favor of your sites – lending you credibility in the search engines. That's the real benefit of adding content to this sites – search engine ranking means ongoing free traffic. How to generate web 2.0 traffic is something we’ve only scratched the surface on. I don’t want to be exhaustive – I want to give you an overview of all the methods…

Article Websites

The natural next topic is article marketing. Article directories fall under the category of web 2.0 sites. Just like web 2.0 sites, article websites allow you to upload your own content – as articles. And just like other web 2.0 sites, you get all the SEO benefits from having your content on them. And the hidden benefit here is that your reach grows as other people take your articles and put them on their blogs and sites. And because the terms of the directory say they have to include your “resource box” you get links back from all these other sites, too. In order to get the most free traffic make sure you:

  • Figure out what keywords you want to go after
  • Write specifically to target these keywords
  • Use anchor text links in the article and the “resource box”

Video Marketing

Our discussion would not be complete without talking about video. Just like article directories, video sharing sites also rely on user-generated content. So, just like article marketing, video marketing enables you to add content to authority sites. The extra top secret benefit of video marketing is that it’s much easier to rank for competitive keywords than in any other medium.

OK, so how do you do effective video marketing?

  • Set up your YouTube account
  • Turn off all the modules in your account profile
  • Put relevant “tags” in your profile
  • Make sure to include in your profile a link to your site
  • Add at least one video to your profile
  • Include your keywords in the title, description and tags

In closing…

If you want to get traffic to your site, then follow the advice in this article.

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Traffic is King, but this comes FIRST

0 CommentsWritten by adminFiled Under: East Kilbride

Visitors to your site are critical - getting them there automatically is even better. Here's how…

Before we begin

The first thing you need to do before you start going after any traffic is keyword research. Why? Because you have to target these keywords if you are to have any hope of actually generating traffic for them. So you need to make sure the keywords you’re targeting are worth targeting.

A couple things to keep in mind when doing keyword research:

  • How competitive are the keywords you’re going after? This involves doing some competitive analysis to determine the ease of entry for each keyword
  • Will the keywords you’re targeting bring buyers? If you don’t do your research you’ll end up with a lot of traffic that doesn’t buy from you. What you want is buyers!
  • Another thing to think about is affiliates. Generating your own customers is great – having other people do it for you is even better. So, it’s important to also target affiliates in the keywords you go after.

This is critical to your business, but it takes a lot of time and effort. Hiring someone else to do it costs a lot of money. And that’s why most people skip this step! The smartest marketers use website traffic software to automate this and other aspects of their business. This will not only speed it up. It will give you better results, as well.

Once you know your keywords…

Now that you’ve completed your keyword research, you can begin using these keywords to get traffic to your website.

Powerful Traffic Tactics:

  • Most people overlook the power of Surveys!
  • “Help” Websites
  • Video

Surveys

The truth is that people really enjoy taking surveys and finding out what other people think. You can use this fact to provide “sticky” content for other website owners. And when they put your survey on their site, they will include a link back to your website. The beauty of this is that it generates website visitors for you with no work on your part. This is a sneaky little idea that most people never even think of. The only thing you have to do is think of a novel question for your survey.

“Help” Websites

Sites like Yahoo! Answers allow users to ask and answer each others' questions. Once again, the main reason for this site is not the reason you’re interested. What you want to do is use these sites to generate traffic and leads for your business. Now, you can do this all by hand – visit a classified ads or answers site and one by one copy and paste contact info. The good news is that it’s easy to find website traffic software that can do this automatically. This allows you to do the things in your business that can’t be automated and let the software just give you the leads.

Video Websites

Another great resource is video sharing sites like YouTube. In fact, YouTube has over 2 billion videos watched per day! If you’re not taking advantage of this rich source of website traffic, then you are really missing out.

You don’t have to be able to make awesome videos for this to work. One super easy thing to do is take an article or website you’ve written. And use free screen capture software to record yourself reading it. You can even get software that will automatically do this for you.

Summary

Getting traffic is not that difficult. Use your noodle and come up with things other people aren’t doing. And today there are tons of options for software tools that can help with every part of this process.

Don’t waste any more time:

  • Step 1 is researching your keywords
  • Next, set up a survey or two with viral appeal
  • Make sure to use the “answer” sites
  • And definitely include video sharing sites

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