WARNING: Make sure you avoid the mistakes below. In fact, pay close attention to these before you EVEN THINK of getting a new website or redesigning your current website.

 

1. Not knowing who your domain name is registered to.

   I have had to re-write this report and make this no.1. You have no idea how many people fall for this one at a time when everyone is so well versed with the Internet and all new technologies. UNDERSTAND that your (incorporated) business name is registered to you but the domain name is not automatically registered to you even if it’s exactly the same name or word.

   DO NOT ASSUME THAT YOUR DOMAIN IS IN YOUR NAME SIMPLY BECAUSE IT IS THE NAME OF YOUR BUSINESS. MAKE SURE YOUR DOMAIN NAME IS REGISTERED TO YOU AND NOT YOUR WEBSITE DESIGNER OR ANYONE ELSE FOR THAT MATTER.

   Some unscrupulous designers out there do this so they can literally hold you to ransom should you wish to switch providers. BE WARNED.

2. Not knowing who owns the files and all other graphics that go into your website design. They must be copyrighted to you. At the very least you must have access to your files at all times. I have seen people stop their website hosting with certain companies and fail to retrieve their files. In most cases this means re-doing all the design work over again and usually this is very expensive and time consuming. www.Jaxinternet.co.uk always give you back-ups and total control over your material.
3. Lack of focus on your customers’ perspective. This can also be described as making sure your SEO matches your SEM. It’s all well and good to be search engine friendly and achieve no. 1 for your keywords but after you reach no. 1 you still need to sell to your customers. Your customers are the ones that pay you not Google, so make sure you talk to them in their language and sell to them. Do not write your sales copy based on what your directors want but on what your customers want.
4. Pages that take ages to load. Your prospects are busy and do not have all day to wait for your fancy graphics and other unusual items to load. Make sure your website provides the information required quickly without too much fanfare or other delays. Google, Twitter, eBay and Amazon are very successful websites because they provide the information you require exactly as you require it. You are met with a search box on Google and in a few seconds you get your search results –simple and very effective. Apply the same principles to your own website.
5. Too much flash (or flash only) on your website. Please do not put too much in your flash intros or other such pages and subject your prospects or visitors to the pain of waiting ages to get the info they REALLY require. Flash gives the search engines a hard time and can cost you that no.1 search position simply because search engines cannot index the flash part. Use flash moderately or avoid it altogether if you can.
6. Not capturing your visitors’ details. You have worked so hard to get traffic to your website and they have visited. The thing is not everyone is ready to buy today so capture their names and email addresses and keep them informed of your new specials, products etc so when they are ready to buy, they buy from you. Also use stats programs that track your visitors and show you who is visiting and help you with better targeting for your campaigns. You already do this in your brick and mortar business so why not do it online?
7. Poor use of colours. Please make sure your colours do not clash and scare off potential customers. Make sure your website is eye-friendly so at least your visitors can read what’s in your pages or sales copy.
8. Non-standard navigation or bad linking system. Make sure your website navigation is easy to understand and if something is not on the homepage make sure visitors can easily find it. Try to keep everything less than 3 clicks away from your homepage.
9. WebPages that are never updated. Always keep your websites fresh and interesting. Use an easy to use CMS and keep your visitors coming back because they know there is something else to see on your website. I recommend only using website designers that will arrange for an easy-to-use CMS so you can change and update your website yourself at anytime saving you time and money. I know you may be busy but you need this control on your website and it is not necessarily an everyday thing anyway. Most CMS systems are so easy to use that if you can write an email or use Microsoft Word, you can easily operate these.
10. Lack of traffic. It surprises me how, in this day and age, very sound businesspeople still believe in the old “once you build it they will come” myth. Unfortunately this does not work anymore. You need to attract visitors to your website. It’s a full time job for some people. There are a lot of methods you can use for this and it is very important that you get traffic. Without traffic you do not get visitors and without visitors you do not get sales. Without sales … well… you get the picture. You can use search engines, articles, email marketing, offline methods and lots more to get traffic to your website. Contact us for more details on this.

If you feel the above has been helpful please drop me an email to my email address so I know that my efforts have helped someone out there. OR if you would like a quick website health check fill out our online form here so one of our experts can have a quick look to see what you are doing right.

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In this video we show you what some common website terms actually mean.

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A glowing testimonial to JAX Internet: details below
Dear Michael  

Financial Planners Elite was launched on 9^th June 2010 and is now five months old, with 151 leading financial advisers listed. 

Last Friday, 5 November, I noticed that, for the first time, FPE is on page 1 of Google for the search term financial planners without quotes.  That is out of 1.62 million results!  There are, on average, 1,600 UK searches on that term each month.

We are now on page 1 for the following search terms:

• Financial planners
• Directory of leading financial advisers (Number 1 position)
• Leading financial advisers                     
• Top UK financial advisers
• Directory of financial advisers
•  ”best financial advice” (page 3 without quotes) 

Other results:

• Find a financial adviser  Page 2
• UK financial advisers     Page 3

When I launched Financial Planners Elite I thought it would only be a few weeks before the website appeared on the first page of Google for the main key words.  I believed that, by publishing a few articles, and getting links in other ways, in addition to recruiting more and more leading financial advisers, this would actually happen automatically.  Wrong!  I was beginning to despair of ever seeing FPE on the first page for anything other than the name.  Incidentally I chose the name, Financial Planners Elite, because “financial planners” was the keyword I wanted FPE to rank highly for, having dismissed “financial advisers” as far too competitive. 
I decided to enlist the help of Michael Smith of JAX Internet.  Michael is a search engine optimisation (SEO) expert I met through networking.  I liked and, after meeting him a few times, I trusted him enough to hand over the responsibility of SEO for FPE.  I think, in the two months he’s worked for us, he’s done a splendid job.  I would certainly recommend him.  He also does web design in Glasgow and web hosting.  He’s one of these people for whom nothing is too much trouble, even if it isn’t actually in his job description!  http://jaxinternet.co.uk/seo-work 

Check him out he can help you, like he helped me.

Kindest regards.

 Yours sincerely

 Maggie

 Margaret George BA(Hons) MBA DipPFS MIFP

Financial Planners Elite
The Directory of Leading UK Financial Advisers

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An email opt-in list can be quite crucial to any web site or internet based company. Even for a small venture such as a niche profit homepage an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce web-site, big or small, that is without an opt-in list.

An opt-in list allows for a company to market their wares and homepage via an e-mail. With an opt-in list, a web site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your web-log as well as whatever is coming out.

And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.

Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your web-log. If people like what they see and read on your web-log, then they surely would want more. Newsletters would be a way to attract them back to your home-page. A little teaser or appetizer if you will.
But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.
1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

2) Have affiliations with other companies that have at least a semblance or relation to what your webpage is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their website, the company will pay you. This P4P or pay for performance.
3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.
4) You may also get products from other web-logs on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other homepage and sell it to your buyer.

5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.

6) Create a network out of your list. Get people to invite more people to view your homepage and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.

7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your web-page. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase. REMEMBER: To get top notch Glasgow website design and
web hosting in Glasgow by experts who have done it and know what really works visit http://www.quicksitemaker.co.uk or http://www.thebestwebsitehost.info

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If you are just starting out, putting your products online need not cost you everything you’ve got! Take a look at the <!– B:123LinkIt –> ----

Click here for a website quote and get started from only £99!

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Here’s a quick video on Frequently Asked Questions on our Domain Names. Video will play in Full Screen simply hit the ESC (escape) button to return to normal view.

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Here is a video that shows the technology we use at Jax Internet to enable you to host your wordpress and other CMS software for less than £130 for the whole year. Basically for website design you need a domain name and a CMS (content management system) to simplify maintaining your website. Watch the video for an explanation on how this works and to sign up.

Click here to take advantage of our DIY website and hosting for under £150

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Video shows you how to pick a website designer in East Kilbride, Glasgow or anywhere at all in Scotland.

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