WARNING: Make sure you avoid the mistakes below. In fact, pay close attention to these before you EVEN THINK of getting a new website or redesigning your current website.

 

1. Not knowing who your domain name is registered to.

   I have had to re-write this report and make this no.1. You have no idea how many people fall for this one at a time when everyone is so well versed with the Internet and all new technologies. UNDERSTAND that your (incorporated) business name is registered to you but the domain name is not automatically registered to you even if it’s exactly the same name or word.

   DO NOT ASSUME THAT YOUR DOMAIN IS IN YOUR NAME SIMPLY BECAUSE IT IS THE NAME OF YOUR BUSINESS. MAKE SURE YOUR DOMAIN NAME IS REGISTERED TO YOU AND NOT YOUR WEBSITE DESIGNER OR ANYONE ELSE FOR THAT MATTER.

   Some unscrupulous designers out there do this so they can literally hold you to ransom should you wish to switch providers. BE WARNED.

2. Not knowing who owns the files and all other graphics that go into your website design. They must be copyrighted to you. At the very least you must have access to your files at all times. I have seen people stop their website hosting with certain companies and fail to retrieve their files. In most cases this means re-doing all the design work over again and usually this is very expensive and time consuming. www.Jaxinternet.co.uk always give you back-ups and total control over your material.
3. Lack of focus on your customers’ perspective. This can also be described as making sure your SEO matches your SEM. It’s all well and good to be search engine friendly and achieve no. 1 for your keywords but after you reach no. 1 you still need to sell to your customers. Your customers are the ones that pay you not Google, so make sure you talk to them in their language and sell to them. Do not write your sales copy based on what your directors want but on what your customers want.
4. Pages that take ages to load. Your prospects are busy and do not have all day to wait for your fancy graphics and other unusual items to load. Make sure your website provides the information required quickly without too much fanfare or other delays. Google, Twitter, eBay and Amazon are very successful websites because they provide the information you require exactly as you require it. You are met with a search box on Google and in a few seconds you get your search results –simple and very effective. Apply the same principles to your own website.
5. Too much flash (or flash only) on your website. Please do not put too much in your flash intros or other such pages and subject your prospects or visitors to the pain of waiting ages to get the info they REALLY require. Flash gives the search engines a hard time and can cost you that no.1 search position simply because search engines cannot index the flash part. Use flash moderately or avoid it altogether if you can.
6. Not capturing your visitors’ details. You have worked so hard to get traffic to your website and they have visited. The thing is not everyone is ready to buy today so capture their names and email addresses and keep them informed of your new specials, products etc so when they are ready to buy, they buy from you. Also use stats programs that track your visitors and show you who is visiting and help you with better targeting for your campaigns. You already do this in your brick and mortar business so why not do it online?
7. Poor use of colours. Please make sure your colours do not clash and scare off potential customers. Make sure your website is eye-friendly so at least your visitors can read what’s in your pages or sales copy.
8. Non-standard navigation or bad linking system. Make sure your website navigation is easy to understand and if something is not on the homepage make sure visitors can easily find it. Try to keep everything less than 3 clicks away from your homepage.
9. WebPages that are never updated. Always keep your websites fresh and interesting. Use an easy to use CMS and keep your visitors coming back because they know there is something else to see on your website. I recommend only using website designers that will arrange for an easy-to-use CMS so you can change and update your website yourself at anytime saving you time and money. I know you may be busy but you need this control on your website and it is not necessarily an everyday thing anyway. Most CMS systems are so easy to use that if you can write an email or use Microsoft Word, you can easily operate these.
10. Lack of traffic. It surprises me how, in this day and age, very sound businesspeople still believe in the old “once you build it they will come” myth. Unfortunately this does not work anymore. You need to attract visitors to your website. It’s a full time job for some people. There are a lot of methods you can use for this and it is very important that you get traffic. Without traffic you do not get visitors and without visitors you do not get sales. Without sales … well… you get the picture. You can use search engines, articles, email marketing, offline methods and lots more to get traffic to your website. Contact us for more details on this.

If you feel the above has been helpful please drop me an email to my email address so I know that my efforts have helped someone out there. OR if you would like a quick website health check fill out our online form here so one of our experts can have a quick look to see what you are doing right.

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If you’re an on the web businessman, you must already know the significance of your website and how important the web design is. Nonetheless, it really is not constantly achievable for the site owner to give the needed attention to the web design details. But this does not mean that you need to make do with any web design in haste, as it is possible to surely hire a competent web design business which will do the needful.

Your website basically introduces you and your enterprise to the web community and consequently your image is heavily dependent on the appearance of your web site. This is the reason why you need to hire a competent web site designer or a firm which will come up with a professional yet friendly website so as to create the correct impression in the minds of your buyers and investors. These businesses will in fact create the web site from scratch and they can suggest diverse approaches to develop and strengthen your web site and take your permission to do the exact same. Also, a competent firm will be able to supply you with web site management and monitoring services which will definitely be beneficial for your business administration.

You will find specific points which you have to take into account while hiring a web designer as you’ll be entrusting the individual with the essential task of designing your site which will play a main role in deciding the fate of your enterprise. So, how exactly to identify a individual who is knowledgeable in their field and innovative and will provide you with the best feasible results? Well, firstly you’ll be able to browse through the internet for different web designers and have the take a look at their profile. It is possible to then shortlist some of them which you feel are the best suited to your wants and spending budget. After you have carried out this, you’ll want to analysis about their history and work experience.

All competent web designers will certainly provide you the list of web sites they’ve designed in their career so as to convince you of their expertise. You can definitely reject the ones who do not provide names of any websites designed by them. You may also refer to the customer testimonial and customer feedbacks so as to get an thought about the service and quality of work provided by a specific web designer. If feasible attempt to personally contact any past customer of the web designer you might be interested in as that individual will probably be able to give you his first-hand opinion about the services of that designer. Last but not the least, just before signing on the dotted line, be positive that you might have checked all the details about payment and other such policies, so that you know what precisely to expect.

I am sure that you’ll have an appealing and productive web design which will certainly contributed growing your sales margin after you’ve got given the needed consideration to hiring a competent web designer.

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In this video we show you what some common website terms actually mean.

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Here’s a quick video on Frequently Asked Questions on our Domain Names. Video will play in Full Screen simply hit the ESC (escape) button to return to normal view.

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Here is a video that shows the technology we use at Jax Internet to enable you to host your wordpress and other CMS software for less than £130 for the whole year. Basically for website design you need a domain name and a CMS (content management system) to simplify maintaining your website. Watch the video for an explanation on how this works and to sign up.

Click here to take advantage of our DIY website and hosting for under £150

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Video shows you how to pick a website designer in East Kilbride, Glasgow or anywhere at all in Scotland.

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