time when the Internet “began” we all rushed out to buy the catchiest domain names. I tell you Glasgow web hosting businesses , where I’m from were very busy those days. Some even started a firm to buy and sell them for a profit. You see with your domain the loads and loads of free traffic online gets to meet you and you could make quite a bundle depending on what service you provide. So once the organization is running, the more successful you get, the more valuable your online name becomes and so on.

Online predators know it out there. They want to “cash in” where they can. So make sure you follow this one rule at all times: Always make sure your domain is registered to you or your industry at all times.
In the UK I have personally had to approach Nominet 5 or 6 times to try and get clients’ domain names back to them because some unscrupulous developers had registered in their own name. It is not an easy process. Try to avoid this at all costs. I know you run a successful market registered to you in Your Business Name Limited but your domain name is something else it also needs to be registered to you as well for you to own it and control it. If you let your developer do it then they may hold you to ransom when you need to change for any reason. Remember the predators mentioned above? Look, what if the Facebook developer suddenly demanded money for the domain name today? How much would they ask for? Better yet can the owners of Facebook afford to go without it? You do the Math.

This reminds me of the Microsoft situation. Back in ’99 the story was that some kid had gotten hold of the name and was asking some ridiculous amounts for it back, hence they went by MSN for a while. Whitehouse.com was rumoured to point to a website of an adult and embarrassing nature. My point is; always take full control of your domain name. Heck buy it in all extensions if you can;.com /.co.uk /.eu /.info and so on. Don’t get caught out by this one. Your livelihood or commercial enterprise depends on it.

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