Traffic Generation Tips
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The most important thing in any web business is traffic – lots and lots of traffic. Of course you also need to have a valuable offer for your visitors – a reason for them to transact with you. After getting the traffic you just need to convert it into subscribers and customers . . . but that’s the easy part. The most crucial aspect of this process is getting the visitors to your site.
Here are some tips for generating website visitors:
These are the best and fastest ways to get free visitors coming to your site:
- Web 2.0
- Articles Directories
- Video Marketing
Let’s talk about each of these.
Web 2.0 Sites
The term “Web 2.0” is associated with websites that facilitate interactive information sharing and collaboration in a social media setting. The exciting thing about Web 2.0 sites is that you get to add your own content and it becomes part of these sites. The other interesting thing about these sites is that all the search engines (including Google) treat them as “authority sites”. And that’s important to you because it means that Google and the other search engines treat links from these sites as more meaningful than links from other sites. And any links in your content that point to your own sites count as a strong “vote” in favor of your sites – lending you credibility in the search engines. That's the real benefit of adding content to this sites – search engine ranking means ongoing free traffic. How to generate web 2.0 traffic is something we’ve only scratched the surface on. I don’t want to be exhaustive – I want to give you an overview of all the methods…
Article Websites
The natural next topic is article marketing. Article directories fall under the category of web 2.0 sites. Just like web 2.0 sites, article websites allow you to upload your own content – as articles. And just like other web 2.0 sites, you get all the SEO benefits from having your content on them. And the hidden benefit here is that your reach grows as other people take your articles and put them on their blogs and sites. And because the terms of the directory say they have to include your “resource box” you get links back from all these other sites, too. In order to get the most free traffic make sure you:
- Figure out what keywords you want to go after
- Write specifically to target these keywords
- Use anchor text links in the article and the “resource box”
Video Marketing
Our discussion would not be complete without talking about video. Just like article directories, video sharing sites also rely on user-generated content. So, just like article marketing, video marketing enables you to add content to authority sites. The extra top secret benefit of video marketing is that it’s much easier to rank for competitive keywords than in any other medium.
OK, so how do you do effective video marketing?
- Set up your YouTube account
- Turn off all the modules in your account profile
- Put relevant “tags” in your profile
- Make sure to include in your profile a link to your site
- Add at least one video to your profile
- Include your keywords in the title, description and tags
In closing…
If you want to get traffic to your site, then follow the advice in this article.
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