There is no doubt that web page audio significantly increases results. If you don't have audio in your arsenal, you’re missing out. It will boost your opt-in rate. And your sales.

Why does it work?

It’s simple. Audio breaks the silence of the web. It makes your site more "human”. And adds the feel of a real live person. Basically, audio brings your site to life. And this aliveness creates more interaction with your visitors.

The benefits of audio

There are actually two profit boosts from using audio. You’ll convert more visitors into buyers. Secondly, you will not have to spend as much to make the sales. You won’t have to hire someone to write your sales letter. Just record some audio and add it to your site. Your honest message about your product will sell better than a professional copywriter.

And you will increase your subscriber opt-in rate. Most people need to be led by the hand. So you make an audio recording that says: Put your email and name into the form and submit. Just this one simple thing will boost opt-ins up to 315%!

Some web audio ideas

Add a welcome to my site message on your main page. A warm welcome can be the deciding factor. Your welcome message could make them stay when they would normally leave.

Step-by-step instructions. Just like in the opt-in example. You just explain what to do first, then next, etc. That includes filling in your order form!

Testimonials for your product or service. It’s good to get written testimonials. But audio testimonials are great! It’s much hard to fake an audio testimonial. Audio adds a level of higher believability. And will definitely increase your results.

Power tip

Did you ever think of making a product just by recording some audio? Audio is faster to produce than anything else. And your customers will be very happy with the product. The great thing about audio products is people can take them with them on the go. Plus you can get them transcribed cheap. Then you’ve got an eBook, too – but it was easy to create!

Is adding audio hard?

It’s actually really easy. You can find a lot of programs that create audio buttons for you. You don’t actually have to do anything yourself. The software records the audio, creates the button code, etc. Just paste the code you copy from the software. There’s nothing to worry about.

Summing it up

Just a reminder of why you want to start using audio. Using website audio will increase your conversion rates. No doubt your sales will go up. And your opt-in rate will increase. And don’t forget that you can easily create sales pages and products in a flash. It’s a less often used medium. But audio is a really big time and money saver. Don't be lazy! Add some audio today. ;-)

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Tags: conversion tips, internet marketing, marketing, sales, web audio